Congratulations! If you’ve got this far then you are almost ready to launch your new business. There are a few final elements it’s time to consider before you go out to your market.
It’s time to bring your brand to life. In your business plan you have come up with a name, brand proposition and messages, but now it’s time to create your brand. A brand is more than just a logo, it should represent the experience that your customers can expect from working with you.
Take a look at this blog about the Three Building Blocks for a Successful Brand.
Register your domain
A top tip is to register your chosen domain (website address) before you register on companies house. Once your name is in the public domain, someone else could register your domain and try and sell it back to you for more than it’s worth.
Register your business
Now you have a logo you can start to register your business. You will have already determined whether you’re going to be a sole trader, partnership or limited company.
As a sole trader, it is simple to set yourself up at gov.uk. The online process for doing this will get you set up with HMRC for tax, and for VAT if your turnover will be over £85k. The process is similar for a partnership but you’ll need the details of the partner in the business.
To set up as a limited company you will need to appoint directors and adopt articles of association – ask your accountant to help with this. Once that is done, you can get set up with the government and companies house. Once again the online process for doing this will get you set up with HMRC for tax, and for VAT if your turnover will be over £85k.