This is all about short and simple. It’s a one-page summary business plan that anyone could understand. This is a great way of doing a first stab and understanding where you need to put in more work. Think of it as an evolving document and an ‘exec summary’ ready for your full business plan later in the process. The first few sections are often the hardest, but once you understand what makes you unique (value proposition), the market opportunity you’re addressing and how your product/service solves it, the rest should start to flow. If you’re not sure where to start then the classic SWOT may help.
When writing your plan try to avoid jargon and ‘fluff’. It needs to be succinct and validated. Try using our helpful summary business plan template. This business plan template walks you through the steps to help you to create a simple starting point.